OVERLAND PARK, Kan., and HERNDON, Va. (3/19/12)--Credit union clients of digital communications provider DigitalMailer can access SocialVolt's social media management system (SMSS) through a new partnership announced by the two companies.
To ensure social media engagement does not come at the expense of compliance and risk management programs, SocialVolt's platform allows DigitalMailer clients to back up and archive social media content with a detailed audit trail, and allows staff to author social media content while ensuring that only trusted administrators retain control over passwords and account profiles.
"Credit unions, like all financial institutions, look at social media as a double edged sword," said Ron Daly, DigitalMailer president. "It can help build potentially lucrative relationships with members, but might come at the expense of remaining in compliance with industry regulations. With its uncomplicated, cohesive platform, strong risk and compliance features, and flexible pricing structure, SocialVolt was an obvious fit for DigitalMailer."
"Given the SocialVolt team's history in banking security and strong understanding of the unique challenges the industry faces, robust risk and compliance features were of the utmost importance when we developed the platform," said Scott Oppliger, SocialVolt CEO. "DigitalMailer's deep expertise in the credit union space will help us reach businesses who understand the importance of social media engagement, but require a platform uniquely suited to their heavily regulated industry."