CHICAGO (1/27/12)--SourceLink, a customer relationship management and direct marketing firm, will work with Professional Services Group (PSG), a subsidiary of the New Jersey Credit Union League (NJCUL), to help New Jersey's credit unions attract new members through SourceLink's propriety Account Generator System (AGS) prospecting tool.
SourceLink was recently named a preferred vendor by PSG.
The Account Generator System is a program of personalized, cyclical direct mailings to members and prospective members driven by analytics.
"New Jersey's credit unions are greatly positioned to gain significant market share," said Evan Childs, SourceLink director of development. "We have had tremendous success with credit unions and AGS. The solution currently drives the new membership marketing and acquisition efforts for numerous credit unions across the nation."
Credit unions have to capitalize on the current market opportunity to attract more consumers, said Paul Gentile, NJCUL president/CEO. "SourceLink can help credit unions better target new members and build strong relationships with existing members."