Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
Start-up encourages impulse saving
NEW YORK (6/21/12)--A start-up company hopes to turn consumers' impulse to buy into a savings opportunity.

ImpulseSave allows consumers to use a mobile application to deposit the money they would have used on impulse purchases into a savings account. 

Consumers who sign up for the service can also work toward savings goals.

Through its private beta offering launched earlier this year, ImpulseSave found that its average user is now saving as much as $316 per month through its combination of both automatic savings and in the moment "impulse saving" transactions where the user can save any amount toward a specific goal whenever they feel tempted, or whenever the impulse strikes them.

Overall, the average ImpulseSave user is on track to save more than $3,700 per year by securely transferring funds from their checking accounts directly into their ImpulseSave savings account.

ImpulseSave is partnered with Leader Bank, NA, a nationally chartered community bank.

The company plans to add new features to its service, including geographical, online and charitable features and the ability for users to share funds with friends and family.


RSS





print
News Now LiveWire
Consumer credit ticks up slightly in Jan http://t.co/nAmR7fyGLi
1 hour ago
RT @cumagazine: Make a good impression during your #CUNAGAC Hill visits: 8 tips http://t.co/C4gtRbQG2s
2 hours ago
Taking a walkthrough before #CUNAGAC starts this weekend. http://t.co/k9hktHjm9b
3 hours ago
There will be lots of social media action at 2015 #CUNAGAC that starts in D.C. this Sunday. http://t.co/vyP4XbtFbk
3 hours ago
.@AACUC1 is part of a group of credit union organizations to introduce a new mentor program for small credit unions http://t.co/2vFE45ZnEW
3 hours ago