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Syphr CarLoans.com pilot ad platform for CUs
FERNDALE, N.Y. (3/15/12)--Syphr LLC, a provider of personalized credit management applications, has contracted with Interactive Financial Marketing Group (IFMG) and CarLoan.com to test-market a digital media network focused on credit union vehicle lending to consumers. 

RateMatch, Syphr's patent-pending, pre-qualification rate and payment discovery technology, and CreditMart, a proprietary advertising platform for lenders, will power the experience and advertising optimization under license to IFMG. 

Experian, a credit-reporting bureau, has authorized Syphr to market its premium pre-qualification report to lenders as part of the test with IFMG. 

The report initially will be available through Syphr's direct-to-consumer property, SaveOnMyCarLoan.com, as a sub-domain of one of IFMG's auto loan lead generation websites: CarLoans.com.

The pre-qualification report is being marketed to consumers under the Syphr brand name, "Real Payments. Real Rates." on these sites. The pilot test will evaluate e-mail and organic traffic channels as part of a 90-day strategy to validate the offering and establish conversion metrics for the credit union marketplace.

For the pilot, Syphr will validate data provided by consumers and connect the most qualified consumer with relevant credit union loan offers on a pre-qualified basis. RateMatch, which filters consumer credit trade-line data and makes matches to various lender attributes, is the analytic that will support the "Real Rates. Real Payments." experience on CarLoans.com and SaveOnMyCarLoan.com.

The pilot test is scheduled to launch April 2.


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