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Syphr Code Green create Facebook Web apps for CUs
FERNDALE, N.Y. (6/1/10)--Financial technology developers Syphr and Code Green have partnered to create Facebook and Web-based applications to help credit unions drive traffic to their websites. Syphr plans to launch the “apps” in June on select credit union sites. The apps “play a big role in helping credit unions connect and interact with members and potential members to get their sites noticed,” according to Chris Langley, Syphr president (BusinessWire May 25). “We believe apps tied to members’ credit, identity and finances save them time and money--which ultimately adds value to credit unions that implement them.” With Code Green, the apps also give members personalized money-saving opportunities based on their credit rating, wherever they are online. Many credit unions struggle with ways to engage members on their websites. They also struggle with social networking, the companies said. They created the apps on a two-fold approach: to draw members into the process directly from the credit union website through use of interactive web apps, and empower members to tell the benefits story to their friends and family through interactive Facebook apps. “More and more credit unions are entering the social media arena--especially Facebook--to attract a younger generation of members,” Langley said. “We see this trend as an opportunity for us to augment the movement for credit unions, helping them enhance their value for members.”


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