DES MOINES, Iowa, and RANCHO CUCAMONGA, Calif. (3/18/13)--The Members Group (TMG) and CO-OP Financial Services will host a one-hour webinar, "Retail Payments--The Prepaid Forecast," at 1 p.m. CT Thursday.
Konrad Christensen, retail payments product manager for TMG, will discuss the trends that are changing the competitive landscape of the prepaid marketplace and creating increased opportunity for credit unions.
"Prepaid programs have generally targeted the underserved consumer in recent years, but that concept is changing," said Christensen. "Credit unions are finding success with prepaid as a door-opener to entirely new markets, including Gen Y, wealthy travelers and parents of teens who still need help with budgeting."
The webinar will include trends in consumer preferences and behaviors that reflect a growing opportunity for prepaid programs at credit unions. Christensen also will share tips and best practices for optimizing prepaid programs.
In February, CO-OP Financial Services announced it would begin offering TMG's reloadable prepaid cards. "As the payments landscape evolves, it will be critical for credit unions to offer members many different ways to transact," said Stan Hollen, CO-OP Financial Services president/CEO. "The rising popularity of prepaid cards underscores consumer demand for multiple payment tools, and we look forward to providing this platform to our clients."
To register of the webinar, use the link.