Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
TMG adds merchant-funded rewards
DES MOINES (9/11/12)--Members Group (TMG) has added a merchant-funded rewards platform to its existing card-rewards program used by credit unions and community banks to optimize credit and debit portfolios.

Merchant-funded rewards are designed to stand alone or supplement an issuer's traditional rewards offering.

With merchant-funded rewards, merchants carry the cost burden often associated with rewards redemption. Merchants benefit from increased sales as a result of the program creating, a win-win for financial institutions and retailers, according to Matt Flynn, TMG director of client relations.

"The trickle-down effect" of the cap on debt interchange and the increased competition for walletshare among issuers "is creating a need for a holistic set of tools to help community financial institutions get the most out of their portfolios," said Flynn. "Merchant-funded rewards get issuers where they need to be competitively, yet affordably."


RSS





print
News Now LiveWire
.@TheNCUA posted resources 2 help consumers protect themselves,take action if they believe they were ID theft victims:http://t.co/HVaikbuT9H
52 minutes ago
.@TexansCU, under conservatorship of @TheNCUA, reported continued growth in 2014. http://t.co/1iWLrhHBGy
2 hours ago
.@TheBuffaloNews picks up @Bankrate's mortgage must-haves with @CUNA personal finance expert Susan Tiffany http://t.co/pEwAgurrAl
3 hours ago
.@AmericaSaves launches excellence in savings designation for #creditunions #NewsNow http://t.co/WzL4BqaWuG #AmericaSavesWeek #ASW15
3 hours ago
#NewsNow Washington DFI adds 'S' to CAMEL rating http://t.co/8OFaN21Vkz
4 hours ago