DES MOINES, Iowa (4/4/11)--TMG (The Members Group) has set the agenda for its 2011 Client Conference July 11-13 in Sonoma, Calif. This year's theme is "Changing Times. Changing Visions. Advancing the Future." The conference--tailored to financial institutions interested in enhancing their credit, debit and prepaid card programs--will kick off July 11 with a golf event, evening reception and keynote speaker Kelly McDonald of McDonald Marketing. McDonald will give a 90-minute presentation on how to keep members rushing back for more, then sign copies of her new book, How to Market to People Not Like You. July 12 events will include a presentation on alternative payments by Dwolla founder Bel Milne and Jeff Russell, TMG executive vice president; a Debit Interchange Panel discussing the impact of new regulations on community-based financial institutions; a presentation by First Data on how rewards can be used to drive loyalty in a challenging environment; and important compliance topics presented by Andrea Stritzke of PolicyWorks. July 13 speakers include Jeffry Pilcher of The Financial Brand, who will discuss social media, and a representative from Visa, who will share insight on the credit card environment. TMG also will present tools and solutions to keep up with today's card market competition, and TMG fraud expert Karen Postma will host a fraud workshop offering interactive analysis of attending financial institutions' fraud trends.