DES MOINES, Iowa (4/1/09)--The Members Group (TMG) has issued a white paper, “Rewarding Your Members--Reinvent Your Credit Union’s Rewards Program,” about credit and debit rewards programs. Credit and debit market competition has shifted member expectations, making sophisticated rewards programs essential, according to the paper’s co-author Matt Flynn, TMG director of client relations. “While it’s possible that interchange income may soon lessen due to regulation, it’s important to realize the revenue stream still exists today,” Flynn said. In the paper, Flynn and co-author Sara Petty, TMG vice president of strategic initiatives, suggest credit unions evaluate their current rewards programs for ways to enhance them. They also suggest improving ease of use, adding a debit rewards program, partnering with local businesses and restructuring rewards to better fit a credit union’s membership. TMG is a financial services organization owned by the Iowa Credit Union League.