DALLAS (2/27/09)--TNB Card Services announced this week it will roll out a card personalization tool this spring to its processing and agent issuing clients, including credit unions.
The tool will be offered online and would allow credit union member cardholders to personalize their plastic, using digital photographs or graphic elements of their choosing. They also can select from several pre-selected card images. TNB says credit unions can engage members more by offering customization from the credit unions' branded website. Cardholders can use their personal computer to design their card's look. "Nothing moves a card to top-of-wallet status better than personalization," said Mitch Raymond, senior vice president of product development at TNB Card Services. "Cardholders who are emotionally invested in their cards tend to use them much more often, pushing their monthly average balances higher as well as increasing their number of transactions." TNB's service is designed to appeal to a wide member range, including Generation Y. The Dallas-based TNB Card Services also can work with credit unions to market the service. The new tool will be available during second quarter and will be offered through an agreement with Serverside Group, a developer of online digital card design software applications for card issuers.