BOSTON (7/12/13)--TruStage, a consumer marketing brand of CUNA Mutual Group, has introduced an online application process for its complimentary accidental death and dismemberment insurance.
Credit union members can complete the process within three minutes with FastApply AD&D, TruStage said.
"FastApply AD&D helps credit union members take advantage of an important membership benefit," said Eric Hansing, TruStage senior marketing executive. "Members' lives are fast-paced and daily schedules are full, so we wanted to make the process very quick and easy to understand."
More than 40 million credit union members are eligible for FastApply AD&D, TruStage said. The only requirement for consumers to use the process is membership in a credit union that subscribes to the AD&D product made available by CUNA Mutual Group's MemberCONNECT program. Typically, credit union members can receive $1,000 to $3,000 of complimentary AD&D insurance coverage, with the premium paid by their credit union.
Simplicity and short application times were the primary drivers behind the development of FastApply AD&D, TruStage said. "Our goal is to provide an experience that's fast and clear for members," Hanson said. "Likewise, we want to make sure it's easy for the credit union staff to encourage their members to claim this complimentary benefit. This is another perk of being a credit union member, and it's one more way to strengthen member relationships."