Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
Vantiv Saylent launch strategic decisioning tool
CINCINNATI and FRANKLIN, Mass. (5/10/12)--Vantiv Inc., a provider of payment processing services, has partnered with the analytics firm Saylent Technologies Inc., to offer Vantiv Analytics to Vantiv credit union and bank debit portfolio customers. 

Powered by Saylent Technologies, Vantiv Analytics is a software solution designed to make it easier for financial institutions to optimize their debit card portfolios, increase card revenue, understand card usage and trends, and make smarter, faster decisions. Financial institutions benefit from member and customer insights that can be used to drive marketing programs, loss-prevention strategies, and new product development, the companies said. 

Vantiv provides marketing services and an online portal from which customers can select turnkey marketing campaigns and incentives to deepen cardholder loyalty and prompt more profitable behaviors.

Vantiv Analytics offers segmentation capabilities combined with enhanced reporting designed to help uncover trends, identify under-performing or at-risk member and customer groups, monitor transactions to prevent loss, and prioritize programs and campaigns.


RSS





print
News Now LiveWire
Credit card issuers could see a reduced burden for 1 year under a @CFPB proposal issued this week. News Now: http://t.co/CYVXLUmVBq
2 hours ago
RT @CUEscan: Branches Will Be the Cornerstone of Growth http://t.co/fVqPPaGeVL http://t.co/xxMyKGQMrl
2 hours ago
RT @asmarterchoice: According to @Bankrate study, customers more likely to find FREE checking at #Creditunion than a bank! http://t.co/ntCb…
2 hours ago
Ditch monthly subscriptions to save $$, @YoungFreeMI Fielder tells @freep http://t.co/TFnsps4Dui #ASW2015
3 hours ago
.@federalreserve extends comment period for capital surcharges on systemically important U.S. bank holding cos. http://t.co/MOJJBn9DfA
4 hours ago