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Visa announces issuance of unembossed cards
SAN FRANCISCO (9/24/08)--Visa says it will begin issuing unembossed cards for Visa consumer debit, business debit and consumer credit cards. Unembossed cards have printed personalized information, such as account number and cardholder name. They are accepted by most Visa merchants and can be used for online, mail and phone purchases (BusinessWire Sept. 23). The $552 million asset United Heritage CU, Austin, Texas, helped test the new cards. “Being able to instantly provide members with Visa cards has helped us drive activation, usage and loyalty while reducing costs,” said Michael Ver Schuur, United Heritage executive vice president. Traditional embossed cards require lengthier production times. They must be created off-site and are shipped to cardholders after enrollment. Visa has permitted unembossed prepaid cards since 2005.

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