MADISON, Wis. (8/22/08)--CUNA Strategic Services and Digital Insight will host a free webcast Oct. 7 to teach credit unions how they can use member data for marketing. “Putting Member Data to Work for You to Drive Acquisition, Retention and Cross Sales” is aimed at “C” level decision makers, such as the CEO or chief marketing officer. Lori Alsterberg, marketing director, Digital Insight, will lead the session. Topics include:
* The impact of personalization on the adoption and active use of your online solutions; * How Digital Insight can help credit unions use demographic, psychographic and behavioral activity coupled with timing, frequency and channel to craft meaningful communication for members; and * How relevant member “touches” can drive acquisition, retention and more cross sales.
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