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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

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Webinars aim to help members in struggling economy
MADISON, Wis. (4/2/09)--Credit unions can learn how to reassure credit union members in the current economy by communicating strengths and the benefits of membership, and explore ways to help struggling members with their finances during three Credit Union National Association webinars this month. “Communicating Your Credit Union’s Strengths” will show how to proactively communicate credit unions’ strengths, reassure existing members and attract new ones. The April 9 webinar explores new ideas and initiatives for attracting members and how to explain the benefits of membership. Attendees also will learn how to set clear expectations to elevate service standards and how to recognize success. “Best Practices for Implementing a Financial Counseling Program” will help credit unions set up a program to teach members how to manage their finances. The April 15 webinar will detail step-by-step considerations for implementing a financial counseling program. Attendees also will receive tips and advice from three financial counselors who helped implement successful programs at their credit unions. “Foreclosure Prevention: How Can You Help Your Members?” will present possible solutions and resources April 16 that can help struggling members meet their mortgage obligations. Attendees also will learn how to evaluate a member’s capacity for a sustainable solution. Retention and liquidation options, and resources for foreclosure prevention, will be explored. More than 30 webinars are scheduled during the second quarter to educate credit union personnel about: finance and economics; human resources and training; security; lending and collections; management and leadership; marketing and business development; operations, sales, and service; and regulatory compliance. Archived versions of many recently held webinars also are available. For more information, use the links.
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