Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
White paper focuses on ATM branding
PHOENIX (1/27/12)--A free white paper from an electronic funds transfer provider describes the benefits of ATM branding as an alternative to traditional advertising.

the white paper explains how financial institutions can use ATM branding to increase awareness, attract new members and customers, promote products and services, and increase ATM fee income. Written by Josh Ettesvold, Express Teller Service Inc. president/CEO, the paper also details how ATM signage with compliance information built in can protect financial institutions from costly ATM fee disclosure lawsuits.

"We're seeing more and more financial institutions turn to ATM branding as an alternative to traditional advertising," said Ettesvold. "Billboards, for example, cost thousands of dollars for a single month's run and are seen by travelers for a second or two. ATM branding--a custom-designed ATM wrap, topper signage and onscreen marketing messages--on the other hand, are significantly less expensive, are placed on an ATM in the community served by the financial institution and are designed to last five years."

At less than $400 a terminal, the one-time fee for an ATM wrap equates to less than half a cent per user for an ATM with an average of 1,000 transactions a month, Ettesvold said.


RSS





print
News Now LiveWire
CUNA: CUNA offices closed through Friday, News Now returns Monday http://t.co/a5xbLzQKDj
12 24 ago
Reminder: @CUNA's Madison, D.C. offices will be closed through Friday, open again on Monday. #NewsNow will publish Monday.
12 23 ago
MI dentist to match @CUDirect's $20K to @HurleyMedical as a result of #20for20 online voting http://t.co/hqmIc9LpK1 @CMNHospitals
12 23 ago
New #creditunion chartered in St. Louis - #LutheranFCU - by @TheNCUA http://t.co/faPfANGS0P. Only 3rd new FCU charter this year.
12 23 ago
Don't get hacked during the holidays-use these tips from @CUNA http://t.co/jEqxni6NhO #StoptheDataBreaches http://t.co/woIxPOIyys
12 23 ago