WASHINGTON (8/12/13)--The Don't Tax My Credit Union campaign continues to gather interest from all corners, showing up last week on HolaCiudad! (Hello City!), a Spanish-language site that features local and national news and other community resources.
HolaCiudad!, which is associated with national television network Telemundo, featured CUNA's Don't Tax My Credit Union video and an accompanying story. The story details the threat that the credit union tax status faces due to ongoing tax reform talks in the U.S. Congress, and emphasizes the member-owned nature of credit unions, where profits are returned to those members through lower rates, dividends and other means. This cooperative business model makes credit unions vastly different than banks, the story explains.
CUNA's Don't Tax My Credit Union campaign reminds that any tax on credit unions is really a tax on members since credit unions are cooperatively-owned by the people they serve. If credit unions were taxed, their benefits to members and communities will be lost, and a consumer-friendly option in the financial marketplace will vanish, CUNA states.
Credit unions and their members are using CUNA and the state credit union leagues' resources, social media sites including Facebook, and micro-video site Vine, to tell their legislators, "Don't Tax My Credit Union!" This pro-credit union message is also being shared through Twitter feeds, CUNA's Twitter handle @CUNAadvocacy and the hashtag, #DontTaxMyCU.
The Don't Tax My Credit Union social media presence has placed pro-credit union tax status messages before more than 1.5 million social media users each day, hitting lawmakers with about 10,000 contacts per day. Nearly 660,000 contacts have been made since CUNA launched "Don't Tax My Credit Union" just three months ago.
These outreach efforts have created impressive results: Members of Congress have taken to Twitter and other means to make their support known.
"I know I have been beating this drum a lot lately, but it's because it is so vital to our future. We must continue to engage credit union members, our supporters in small business and in our communities to tell our story for us," CUNA President/CEO Bill Cheney said.
For more Don't Tax My Credit Union resources, use the link.