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Ad shows interchange caps domino effect
WASHINGTON (5/10/11)—The Credit Union National Association and associated Electronic Payments Coalition partners are showing consumers the ‘domino effect’ that pending interchange fee rate cap legislation could have on their own financial situations via a new 30-second ad. The ad will continue to run in the Washington, D.C. area until July, and will be seen during Sunday morning political talk shows such as NBC’s Meet the Press and Fox News Sunday. The ad is also airing during weekly nightly news broadcasts and other events. A brief online only version of the ad is also being circulated. The ad was shot with over 5,000 real dominoes and several miniatures. Nothing in the commercial was computer generated. Fellow EPC members the Independent Community Bankers of America, the National Association of Federal Credit Unions, and the American Bankers Association have also sponsored the ad.


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