Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Washington
Ad shows interchange caps domino effect
WASHINGTON (5/10/11)—The Credit Union National Association and associated Electronic Payments Coalition partners are showing consumers the ‘domino effect’ that pending interchange fee rate cap legislation could have on their own financial situations via a new 30-second ad. The ad will continue to run in the Washington, D.C. area until July, and will be seen during Sunday morning political talk shows such as NBC’s Meet the Press and Fox News Sunday. The ad is also airing during weekly nightly news broadcasts and other events. A brief online only version of the ad is also being circulated. The ad was shot with over 5,000 real dominoes and several miniatures. Nothing in the commercial was computer generated. Fellow EPC members the Independent Community Bankers of America, the National Association of Federal Credit Unions, and the American Bankers Association have also sponsored the ad.


RSS print
News Now LiveWire
Large CU stress testing on the agenda for the April @theNCUA open meeting http://t.co/2TUcnmCmPi
7 hours ago
#FinancialLiteracyMonth Test your college financial aid knowledge @nasfaa http://t.co/xgrDmHaw8W
16 hours ago
Join @theNCUA #NCUAchat with @KenWortheyJr on April 23 from 11am to 12pm EST http://t.co/TnNmfFh4Nl #FinancialLiteracyMonth
17 hours ago
Maine's patent troll bill has become law. Read more in Monday in @NewsNowLiveWire
20 hours ago
Wash. DFI discusses serving legal marijuana businesses with @NWCUA http://t.co/3kw79HJUYF
20 hours ago