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CUNA Ads Accent CU Difference To Hill Audience
WASHINGTON (4/15/13)--The Credit Union National Association is keeping the difference between credit unions and banks fresh on the minds of lawmakers, running new ads in key Capitol Hill news sources as banking groups make scheduled visits to Washington in the coming days.

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"Credit unions really are different, and it's important to make sure members of Congress recognize that," CUNA Senior Vice President of Political Affairs Richard Gose said.

The CUNA ads detail how America's member-owned, member-directed, not-for-profit credit unions put people first, and fight for their 96 million members every day.

Credit unions, one ad notes, did "something spectacular" last year: they provided $5.8 billion in direct financial benefits to their members in the form of lower interest rates for loans, lower fees for financial services and higher returns on savings accounts.

CUNA's consumer website, aSmarterChoice.org, also features prominently in the ads. aSmarterChoice features basic information for consumers and media that want to learn more about the credit union system, and provides resources to help consumers find credit unions they can join.

For more on aSmarterChoice.org, use the resource link.

The CUNA ads will run from April 15-17 and again from April 23-25 in two widely read Washington publications: Politico and Roll Call. The American Bankers Association has a conference scheduled to begin in Washington on April 15, and the Independent Community Bankers of America have a similar event set to start on April 24.

"There will be a lot of misinformation about credit unions spread in Washington during those two weeks, and we want to make sure our message is out there," Gose emphasized.
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