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CUNA releases FTC mortgage ad rule analysis
WASHINGTON (8/1/11)--The Credit Union National Association has released a final rule analysis of the Federal Trade Commission’s (FTC) final rule addressing unfair or deceptive acts and practices that may occur with regard to mortgage advertising. The FTC rule applies to state-chartered credit unions, and specifically targets mortgage lenders, brokers, and servicers; real estate agents and brokers; advertising agencies; home builders; lead generators; rate aggregators; and other entities under the FTC's jurisdiction. It does not impact federal credit unions, banks and thrifts. The final rule bans "all material misrepresentations in advertising about consumer mortgages," including misrepresentations in commercial communications and advertisements regarding any term of any mortgage credit product and also imposes new recordkeeping requirements. The FTC issued its proposed rule to ban deceptive mortgage advertising practices in September. The final rule becomes effective Aug. 19. For the final rule analysis, use the resource link.


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