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CUNA responds to national quest for more BTD info
WASHINGTON (11/8/11)--The media blitz showcasing credit unions as a better deal for consumers continued following Saturday's Bank Transfer Day, as Credit Union National Association (CUNA) President/CEO Bill Cheney appeared on CNN and ABC World News Tonight on Sunday.

Overall, Cheney told CNN Sunday Morning host T.J. Holmes, Bank Transfer Day "has been helpful" to credit unions, increasing the public profile of institutions that are far more focused on helping their members than spending the advertising dollars seen at firms like Bank of America.

Click for videoCUNA President/CEO Bill Cheney discussed Bank Transfer Day's impact on credit unions on ABC World News Tonight on Sunday. For video of his remarks on ABC, click the photo.
Cheney added that the build up to Bank Transfer Day saw around 650,000 people join credit unions in the last month, which tops the membership total recorded in all of 2010.  Even more joined on Saturday, and while CUNA is working to tally those final numbers, credit unions from across the country reported "lots of activity" on Bank Transfer Day, with some reporting as many as 600 new members. (See related story: Early reports show Bank Transfer Day success)

"There's definitely a movement going on," Cheney said on CNN, which aired his interview throughout the day on Sunday.

CUNA's online credit union locator tool, hosted on aSmarterChoice.org, recorded about 70,000 visitors on Friday--an all time single-day high--and another 62,000 on Saturday.

"Credit unions deserve the attention they're getting, they're a better deal," Cheney told CNN's Holmes.

He also used the Sunday morning CNN interview to dispel many common myths about credit union membership and services. Credit unions have "all the modern conveniences" of banks, offering their members access to a nationwide network of 28,000 ATMs for members of 3,000 participating credit unions, online banking, and other traditional services, he added.

Cheney also represented the credit union view on Bank Transfer Day in an ABC World News piece, which also spotlighted membership growth at Redwood CU, Santa Rosa, California, whose CEO, Brett Martinez, serves on the CUNA board.  With CUNA and state leagues' media outreach teams aggressively working the story, Bank Transfer Day was also covered in hundreds of national and local media outlets, from print media, to television, radio and blogs. Those outlets included MSNBC, NPR Morning Edition, Marketplace radioThe Wall Street Journal, the Los Angeles Times, The Washington Postthe New York TimesUSA TodayFox Business Network, Time, CNN.com and many others.

For more of the recent credit union/Bank Transfer Day media coverage, use the resource link.
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