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News Now

Washington
CUNA's Tax Status Advocacy Toolkit Empowers CUs To Tell Their Member-Value Stories
WASHINGTON (3/7/13)--More tools were added to the Credit Union National Association's Tax Status Advocacy Toolkit this week. Three newsletter articles to help credit unions talk to their members about the value of credit union membership are now  available in the ever-growing arsenal.

"Our research shows that when members understand the value of membership, they will stand with us to defend the exemption," CUNA President/CEO Bill Cheney said when announcing the toolkit created by CUNA and the state credit union leagues.

CUNA Executive Vice President of Strategic Communications and Engagement Paul Gentile emphasizes, "We can't assume members understand the value proposition of credit union membership. We must work collaboratively to communicate it to them.

"CUNA is providing credit unions the tools to take the 'value' message to its membership.  Like all good communication efforts, we need to be consistent in continuing to tell our good story."

The coordinated communications effort, supported by the tax toolkit, are reflected in two key CUNA initiatives: a recently announced vision rollout and CUNA's top legislative priority this year for preserving the tax exemption.

CUNA and the leagues have issued a call for credit unions to rally and "Unite for Good" to help create a nation in which "Americans choose credit unions as their best financial partner."

The focus of "Unite for Good" is to bring credit union leaders toward shared goals that advance credit unions toward a common vision.  CUNA is urging credit unions to find the best way of doing this in their own communities through earned media, social media, civic organizations or state and local cooperative ad campaigns.

Regarding the tax issue, CUNA members can use the resource link below to access the Tax Status Advocacy Toolkit.

The newly added newsletter articles form a Credit Unions 101 series. The topics are "Better Rates, Lower Fees," "Member-Owned and Community-Centric," and "Our Unique Non-Profit Structure."

In addition to the newsletter articles, the site provides radio and print ads, credit union data, state-level updates on tax issues, member communications pieces, and much more.
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