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CUNA sparks interchange grassroots action
WASHINGTON (10/21/09)--The Credit Union National Association (CUNA) continues to stride toward its goal of sending 250,000 interchange postcards to Senators in October. CUNA launched its interchange grassroots advocacy campaign, which features symbolic credit card postcards bearing the iconic credit union little guy, earlier this month.
Click to view larger imageA member at North Caroilna-based Welcome FCU fills out her postcard, becoming one of thousands taking part in CUNA's grassroots advocacy.
Credit union leagues nationwide have distributed the materials, which include interchange talking points and other communications materials aimed at educating credit union members on the interchange issue. One grassroots action hotspot is North Carolina, where the North Carolina Credit Union League has helped distribute 8,500 postcards to 13 credit unions, with some branches already running out. Nearly 600 individual postcards were sent to Senators Richard Burr (R-N.C.) and Kay Hagan (D-N.C.) on Oct. 16th, and North Carolina Credit Union League Director of Political Affairs Mickey Fanney told News Now that the League expects to send out another 500 postcards to its member credit unions before the end of this week.
CU members sign interchange postcards before they are mailed to their Senators.
Fanney said that “the dedication of member owners to their credit union and its success” is one factor that sets credit unions apart from other financial institutions, adding that the dedication to see credit unions succeed and continue to bring the best value to members "shines when we run a grassroots campaign such as the interchange postcards.” Virginia’s credit unions are also among those that have responded to the call for action, requesting 10,000 campaign postcards from the Virginia Credit Union League. Karma Samartino of Boise, Idaho’s Idahy FCU commented on the efforts of individual credit unions, saying that her credit union “continually” works to inform members on legislative activity that will affect their personal financial accounts. “It is important to our members to know that their opinions matter with the Idaho Congressional Delegation and the postcards provide the opportunity to get that message to our U.S. Senators. We are fortunate in Idaho to have Congressmen that listen and respond to what their constituents say,” she added. CUNA has fiercely opposed merchants proposals that would affect interchange fees. Interchange reflects a merchant's fair share of the costs of the convenient card system and supports everything from re-issuing cards compromised by merchant data breaches to providing a call center to contact if a card is lost or stolen.


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