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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
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ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Washington
CUNA to Deliver Extensive On-Site Coverage Of Action-Packed GAC
WASHINGTON (2/25/13)--Nothing compares to personal attendance at the sessions of the credit union system's premiere conference-the Credit Union National Association's Governmental Affairs Conference, which starts here today--notes CUNA Senior Vice President of Communications Mark Wolff. The program is so power-packed that CUNA helps on-site attendees, as well as those who could not attend, get the most out of all the sessions via electronic news, print media, and a coordinated array of social media uses.

"The CUNA GAC program provides so much value. We recognize that no one can make it to everything we offer, but we are often told by attendees that they sure want to," Wolff acknowledges.

CUNA's free, daily online news service, News Now, provides full coverage of the speakers and key break-out sessions and shares slideshows of the action. And for news junkies, the News Now team shares quick news bites all day long via its Twitter-based NewsNowLiveWire. Get your Twitter account now to follow the best news tweets.

CUNA's Credit Union Magazine team provides the renowned, print-based GAC Daily onsite, and this provides a colorful and photo-filled digest of speakers and events each day.

aSmarterChoice.org, the consumer website developed two years ago by CUNA and the state credit union leagues, will be onsite at the CUNA booth in the grand exhibit hall. It will be sharing printed talking points for the leagues and credit unions to use when talking to the media and that can also be used as a handout at conferences to drive consumers to join credit unions.

aSmarterChoice QR barcode.


Even better, aSmarterChoice has developed a QR barcode--Quick Response Code--so attendees can swipe their phones and get the material electronically.

The site is a growing resource for consumers to learn more about credit unions and find a credit union that they can join and reported nearly 385,000 visits in 2012.

CUNA will not be the only organization trying to keep credit unions abreast of conference events with the #GAC hashtag. CUNA has thought of that too and will again feature a "Twitterfall" at the CUNA exhibit booth to coordinate message delivery and to let conference attendees catch all the buzz in one glance.

There's more. CUNAVerse, CUNA's blog, will be focusing on Twitter for the CUNAVerse platform. CUNAVerse will focus its on-site coverage on the GAC "crashers"--the younger side of the credit union universe--and their experiences at the conference. After the conference, the CUNA blog will share top "take-aways" from the conference and other wrap ups.
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