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CUs, Members Pump Up Volume On #Don't Tax Tuesday Two
WASHINGTON (9/11/13)--There was a credit union advocacy blitz targeted at Capitol Hill yesterday, as credit union supporters from across the country took part in round two of "Don't Tax My Credit Union Tuesday," the major social media push that used Twitter, Facebook and the Credit Union National Association's own DontTaxMyCreditUnion.org websites--in Spanish and English--to get a united message out to lawmakers.

Strong advocacy efforts were seen throughout the day, as individuals, credit unions, credit union leagues and CUNA pushed their tax-status fight online. The heavy participation even crashed the "Don't Tax My Credit Union" website for a brief period, and the #DontTaxMyCU hashtag became a Twitter trending topic in the Missouri area.
Click to view larger image Kristen Christian, who started Bank Transfer Day and continues to be a strong credit union advocate, posted the image above alongside a pro-credit union message on her Twitter feed on Tuesday.

CUNA and credit unions also had a new tool in their tax advocacy kit this time around: A Spanish-language version of the Don't Tax site, www.NoImpuestosAMiCU.org, that told members of Congress "No Le Cobren Impuestos a mi Credit Union" and featured a video message and action center. A Spanish language toolkit is also posted on cuna.org.

Coopera, an Iowa firm that provides credit unions with tools to reach Hispanic markets across America, was one group that actively promoted the bilingual credit union tax advocacy site. One Coopera tweet said "Es tiempo de enviarle un mensaje fuerte al Congreso para proteger a las #creditunions No Le Cobren Impuestos A Mi Credit Union! #DontTaxMyCU" (It's time to send a strong message to Congress: Protect credit unions! Don't Tax My Credit Union!).

More on the bilingual pro-credit union tweets will be featured in Thursday's News Now.

The pro-credit union outreach effort also took on other forms: For instance, the Credit Union Association of New York developed its own Don't Tax My Credit Union video, and others used microvideo site Vine to make short pro-credit union tax status videos. Use the resource link for the CUANY YouTube video or click below.



The Michigan Credit Union League also made a powerful announcement on #DontTaxTuesday: Rep. Justin Amash (R-Mich.) added his name to complete the list of all Michigan legislators supporting credit unions, many of whom specifically backed the tax status. (See NewsNow story: Amash Endorsement Makes Michigan CU Support Unanimous.)

Online, Twitter messages ranged from Brittney Caravella's (@brit_nicole2135s) simple request of "#DontTaxMyCU yeah...just don't do it," to Courtney Lyn's (@koptnei37s) post, who wrote "We're not the same as banks; don't tax us like we are" and encouraged her followers to retweet if they belong to a credit union.

Other examples of members across the country that stood up to represent their credit unions include:
  • @fogunited35m said #Creditunions serve working families, small businesses & communities. #DontTaxMyCU to keep financial options available;
  • Clayton Root (@claytonroot24s) said not to tax his credit union "because it invests thousands of dollars each year into Fort Worth and surrounding communities";
  • Denise Losh (@DeniseLosh6m) in a tweet encouraged Sen. Roy Blunt (R-Mo.) to preserve financial choice for consumers. "Please #DontTaxMyCU @RoyBlunt and protect America's #creditunions!," she wrote; and
  • (@_MusicInMyMind_1m noted that "#SingleParents save easier in #creditunions" and encouraged Florida legislators Rep. Ander Crenshaw (R), Sen. Marco Rubio (R) and Sen. Bill Nelson (D) to help out their fellow US citizens.
State leagues also helped coordinate the efforts, providing lists of legislators' Twitter addresses and the #DontTaxMyCU and #DontTaxTuesday hashtags. Many of them also tweeted.

The League of Southeastern Credit Unions used Twitter to remind legislators that "Florida's 4.6 million members love their #creditunions," and the Northwest Credit Union Association wrote that "Credit Unions are rooted in communities with a mission to serve middle class and small businesses."

These two leagues are among those taking the credit union tax fight directly to Congress this week as part of CUNA's fall Hike the Hill activities. Credit union leagues from North and South Carolina, West Virginia, California and Nevada and Utah are also in town this week.

Watch News Now this week for more on credit union advocacy efforts.
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