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Cheney in NewsWatch: Concrete Steps Lead To CU 'Vision'
WASHINGTON (4/12/13)--Sustained, unified action will enable the credit union movement to achieve its vision where "Americans choose credit unions as their best financial partner," Credit Union National Association President/CEO Bill Cheney noted in the latest issue of CUNA's Credit Union NewsWatch. He shared concrete steps that will help take the system toward its new vision.

Cheney was discussing the new "Unite for Good" rallying cry for credit unions that CUNA unveiled at its 2013 Governmental Affairs Conference here in March. CUNA has called upon credit unions to work toward a movement-wide strategic vision, collaborating to remove barriers, raise awareness, and  foster service excellence under the "Unite for Good" banner.

"By achieving the goals that underlie the new vision our movement has embraced, credit unions will be able to make an even greater impact than we do today on our members' financial well-being.  That, in turn, will get us to a place where millions of more Americans choose credit unions as their best financial partner," Cheney wrote in NewsWatch, CUNA's members-only bi-weekly newsletter.

Cheney shared action steps credit unions can take to achieve the system goals:

• To remove barriers, action steps include having regular contact with elected officials, participating in CUNA's Hike the Hill program, supporting credit union-friendly candidates, and regularly filing regulatory comment letters;

• Increase consumer awareness by being active with social media, stay in contact with local reporters and editors, and be active in local civic organizations; and

• Foster service excellence by such things as being competitive on rates and fees, being more convenient through ATMs, shared branching and online solutions, and staying current with in-demand product offerings.

The "Unite for Good" vision was developed over more than a year from discussions with credit union and league leaders, credit union system partners, and CUNA's own leadership.

CUNA member credit unions can use the link below to access a full list of action steps and more on the Unite for Good website. However, the CUNA list is not meant to be exhaustive and CUNA encourages credit unions to share additional ideas by emailing them to

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