WASHINGTON (3/11/13)--Credit Union National Association President/CEO Bill Cheney and CUNA's legislative team last week continued to meet with new and continuing members of the U.S. Congress. In this week's edition of The Cheney Report, the CUNA CEO said many credit unions are comfortable with asking their members to also help advance credit union legislative goals.
CUNA's recent survey of credit union CEOs and board members has found that "more and more leaders throughout the movement embrace the vital nature of political engagement."
Altogether, 52% of board members that responded to the survey said they "strongly support" asking their credit union's members to oppose anti-credit union issues. Further, 35% of board members said they were "very" or "somewhat willing" to send members political direct mail in support of a pro-credit union candidate for office. Both of these numbers are increases from recent results.
The 2013 CUNA Governmental Affairs Conference showed how many credit unions are politically involved, but Cheney noted that "political success, and movement toward realizing our strategic vision, hinges on a willingness to engage your credit union's members when necessary.
"Clearly, more of you understand that," Cheney wrote.
CUNA has created an important members-only toolkit designed to help credit unions connect with their members and educate the public about credit unions. For more on the toolkit, use the resource link.
This week's edition of The Cheney Report also provided details on recent CUNA legislative advocacy efforts, commentary on just released credit union financial results, and details on this week's scheduled Senate Banking Committee confirmation hearing for Consumer Financial Protection Bureau Director Richard Cordray.
Each Friday, The Cheney Report delivers Cheney's insights on three to four key events and policy developments affecting credit unions into the e-mail inboxes of credit union CEOs.
The report also provides a valuable window into CUNA's actions on behalf of member credit unions, and reinforces the value of CUNA membership, CUNA Executive Vice President of Strategic Communications and Engagement Paul Gentile notes.
Past issues of The Cheney Report are archived on cuna.org.