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Lobbying Strike while the summer is hot says Mica
WASHINGTON (6/26/08)—Even Washington lobbyists might feel that warm-weather tug to slow down and kick back, but summer may be the best time to ramp up efforts to get one’s message across to federal lawmakers, according to Dan Mica, president/CEO of the Credit Union National Association (CUNA). In his most recent monthly K Street Insider column, Mica wrote of lobbyists, “While many of us would like to sit back and enjoy the summer (congressional) recess, the fact is we need to be mobilizing our local lobbying forces.” The CUNA leader, a former congressman, said that it is particularly true for groups with a strong grassroots constituency that they should try to get members out to every local political and public event. “As a former (House) member, I can tell you personally that representatives, senators and their staffs take special note of organizations that make constant appearances at local district events,” wrote Mica. That will be particularly true the summer of this current election year, he added, at time when federal lawmakers “They know more than ever that they want your vote.” Mica said every organization needs to have a “T-shirt message,” one that can be “passed on at every town hall meeting, barbecue or ribbon-cutting.” “ A simple ‘support our credit unions’ or ‘take care of our firefighters’ is enough to make an impact, Mica suggested, adding, “ If a lobbying group stations its members at every event during a public campaigning day, the group will get noticed.” Mica appears regularly in the Capitol Hill publication The Hill as a monthly guest columnist for its “K Street Insiders” column.
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