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TOM SAKASHSTAFF NEWSWRITER

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Washington
Marketing Tips To Be Offered In April NCUA Webinar
ALEXANDRIA, Va. (4/17/13)--Marketing tips for credit unions large and small will be provided during an April 23 National Credit Union Administration webinar.

The free webinar, entitled "Driving the Bottom Line: Results through Marketing," is scheduled to begin at 2 p.m. ET.

The NCUA's Office of Small Credit Union Initiatives will host the webinar. During the webinar, Pennsylvania Credit Union Association Director of Credit Union Marketing Services Sandi Carangi and Gustavo Grüber, vice president of Coopera Consulting Inc., are scheduled to advise credit unions on:

  • Developing core components of an effective marketing plan;
  • Understanding how marketing goals and strategies can affect a credit union's financial performance ratios;
  • Analyzing consumer data and developing market research to help credit unions identify potential members; and
  • Using marketing strategies to reach the growing Hispanic population.
The NCUA said webinar participants may submit questions in advance by sending an email to WebinarQuestions@ncua.gov. The subject line of the email should read, "Driving the Bottom Line: Results through Marketing."

To register for the NCUA webinar, use the resource link.
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