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NCUA kicks off keep your money NCUA-safe campaign
WASHINGTON (10/5/10)—The National Credit Union Administration (NCUA) on Monday officially began its "Keep your money NCUA-safe" campaign. The campaign will feature television, radio and billboard ads with financial guru Suze Orman touting the benefits of NCUA account insurance. The ads aim to educate potential and current credit union members on the similarities between the NCUA and Federal Deposit Insurance Corporation’s customer account guarantees. The NCUA recently made the $250,000 account fund guarantee permanent. The NCUA has also created a new website with links to the video ads and other information. The NCUA’s site also features an “e-calculator” which will help users find out how much of their money is “NCUA-safe.” The calculator will also tell members what they can do if their account is not 100% protected. NCUA Chairman Debbie Matz in a Monday release said that the campaign “will give consumers the tools to make sure their accounts are properly set up so that they can have the peace of mind they deserve.” An NCUA official told News Now that the agency has not yet established a channel lineup or an airing schedule for the PSAs. For the new NCUA site, use the resource link.
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