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NCUA-safe campaign attracts millions in donated ad space
ALEXANDRIA, Va. (12/29/10)—The “NCUA-safe” ad campaign featuring personal finance expert Suze Orman touting the virtue of federal credit union insurance has tallied more than $2.6 million in free advertising for the National Credit Union Administration (NCUA). Launched just three months ago, the public-education campaign combines 30- and 60-second
Suze Orman, nationally recognized personal finance expert, is shown here in an NCUA-designed ad that assures the public their funds are safe with federal credit union share insurance. (NCUA Photo)
television and radio ads, as well as outdoor and indoor posters proclaiming the safety of the National Credit Union Share Insurance Fund that guarantees credit union member deposits. NCUA Chairman Debbie Matz announced the campaign will continue throughout 2011. She said the campaigns “impressive results” are particularly gratifying because there is a national scope of the pick-up of the “NCUA-safe” ads. Through Dec. 20, the NCUA announced the following ad-space results:
* National cable networks: 79 airings on CBS, ION and WGN Superstation, for a total of $154,000 in donated airtime; *Local TV: 1,346 airings, worth $388,808; * Radio: 817 airings, worth $963,018; and * Out-of-home (bus shelters, mall posters and Times Square (N.Y.) message board); worth $1,108,000.
“I look forward to continuing the success of our efforts to elevate the financial public’s understanding of the value of federally insurance,” Matz said. The NCUA revealed the precise dollar-value amount of $2,613,826 for the PSAs.


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