Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Washington
NCUA-safe campaign attracts millions in donated ad space
ALEXANDRIA, Va. (12/29/10)—The “NCUA-safe” ad campaign featuring personal finance expert Suze Orman touting the virtue of federal credit union insurance has tallied more than $2.6 million in free advertising for the National Credit Union Administration (NCUA). Launched just three months ago, the public-education campaign combines 30- and 60-second
Suze Orman, nationally recognized personal finance expert, is shown here in an NCUA-designed ad that assures the public their funds are safe with federal credit union share insurance. (NCUA Photo)
television and radio ads, as well as outdoor and indoor posters proclaiming the safety of the National Credit Union Share Insurance Fund that guarantees credit union member deposits. NCUA Chairman Debbie Matz announced the campaign will continue throughout 2011. She said the campaigns “impressive results” are particularly gratifying because there is a national scope of the pick-up of the “NCUA-safe” ads. Through Dec. 20, the NCUA announced the following ad-space results:
* National cable networks: 79 airings on CBS, ION and WGN Superstation, for a total of $154,000 in donated airtime; *Local TV: 1,346 airings, worth $388,808; * Radio: 817 airings, worth $963,018; and * Out-of-home (bus shelters, mall posters and Times Square (N.Y.) message board); worth $1,108,000.
“I look forward to continuing the success of our efforts to elevate the financial public’s understanding of the value of federally insurance,” Matz said. The NCUA revealed the precise dollar-value amount of $2,613,826 for the PSAs.


RSS print
News Now LiveWire
Charities benefit from #creditunions on the links See #NewsNow http://t.co/NobhsozWJx
10 minutes ago
Expanded ATM services at branches attractive to members: @CFIGroup. See #NewsNow Friday
15 hours ago
#FinCEN imposes civil money penalty against NJ's BPI money services co. for #BSA violations http://t.co/WnDzOcxdOZ
17 hours ago
.@ABCULCUs give hat tip to America's #100MM #creditunion milestone http://t.co/q8yo6Lx3LM
18 hours ago
The @CFPB has announced new Credit Union Advisory Council members, as well as other senior leaders, advisory board and council members.
19 hours ago