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Washington
New PZC software can enhance CU advocacy efforts
WASHINGTON (12/30/11)--The Credit Union National Association's (CUNA) Project Zip Code (PZC) has played a pivotal role in recent credit union advocacy efforts, and a new version of CUNA's PZC software can give credit unions a great advantage as they work to advocate for their credit unions and their members in discussions with legislators and candidates for office.

PZC is a secure program that matches credit union members by legislative district and county based upon their zip code. The program has identified over 78 million credit union members.

The latest version of Project Zip Code software, just unveiled this month, matches credit union membership data to the current 112th  U.S. congressional districts and state legislative districts. New legislative districts being created due to the 2010 census are also covered. The 113th congressional and state districts are also being updated.

"Credit unions are always growing, districts are changing, and members are moving across the county--or the country--even though they keep their credit union membership," said Credit Union National Association (CUNA) Senior Vice President of Political Affairs Richard Gose, and those changes are reflected in the latest version of CUNA's Project Zip Code program.

"Every time credit union advocates meet with their elected officials the Project Zip Code numbers have an important role to play," CUNA Grassroots Manager Kristen Prather said.

"Because of Project Zip Code we are able to go into a congressional office and tell the elected officials how many credit union members they represent with very clear numbers. The more credit unions that participate in Project Zip Code, the more accurate our membership counts to members of Congress will be."

As the Project Zip Code program has grown, the number of members per legislative district has grown and leaves an even greater impression on legislators, she added.

Project Zip Code also protects the privacy of credit union members, as only membership totals per legislative district and county, and not information on individual members, is transmitted from credit unions to the Project Zip Code database.

The benefits of Project Zip Code are not only political, however, as CUNA adds that credit unions can use the program to better track their membership and to plan future ATM and branching expansion.
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