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News Now

Washington
Political Advocacy Award Goes To CUNA/MCUN Ad
WASHINGTON (4/11/13)--Credit union-backed political campaign materials have again been recognized for their effectiveness, as an ad produced by the Credit Union National Association, the Montana Credit Union Network (MCUN) and partner Compass Media Group took home a bronze trophy at the 2013 edition of the "Pollies."

Click to view larger image This award-winning ad was one of many ways CUNA and MCUN supported Sen. Jon Tester (D-Mont.) in last year's elections. Tester fended off a strong Republican challenge to retain his Senate seat.
The "Pollie" awards are presented each year by the American Association of Political Consultants (AAPC). The awards have been called the "Oscars of political advertising."

A direct mail piece for Sen. Jon Tester (D-Mont.), entitled "Farmer," won third prize in the best direct mail for membership organization--Democrat category. CUNA Vice President of Political Affairs Trey Hawkins thanked the AAPC for its recognition of the quality of this credit union political communication.

Tester's 2012 reelection was one of CUNA's highest political support priorities, and this and other mailers were sent to credit union members in Montana as CUNA teamed up with MCUN to support the senator. Tester also received CUNA and credit union backing in the form of volunteerism, phone banking, fundraisers and neighborhood canvassing.

"I'm delighted that this beautiful piece won a prestigious 'Pollie' Award. It is wonderful to be validated by peers. However, the best prize of all was the reelection of Senator Jon Tester--I know that these professional, positive messages assisted us in keeping a great credit union friend in the U.S. Senate," Tracie Kenyon, MCUN President/CEO, said.


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