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Postcard campaign launched to back CUNA interchange effort
WASHINGTON (10/12/09)--The Credit Union National Association (CUNA) will continue its interchange grassroots advocacy by launching a new postcard campaign to voice credit union views on the issue, aiming to send 250,000 cards to the Senate in October. The postcards, which look like a credit card bearing the iconic credit union little guy, have been mailed to state credit union leagues for distribution to natural person credit unions during the week of October 12.
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CUNA has provided credit union management with a letter which explains the issue to their employees, and those tellers will then also seek to briefly educate their credit union members on the interchange issue. The postcards may then be handed out by employees, such as tellers, to credit union members as they do business at their local branches. Once the postcards have been signed by credit union members, they will be forwarded on to Senators on an at least weekly basis. Postcards may also be mailed individually, but all postcards will need to be mailed by November, according to CUNA. CUNA has also provided interchange talking points as well as other artwork and communications materials which may be tailored by credit union leagues and individual credit unions. CUNA has fiercely opposed merchants proposals that would affect interchange fees. Interchange reflects a merchant's fair share of the costs of the convenient card system and supports everything from re-issuing cards compromised by merchant data breaches to providing a call center to contact if a card is lost or stolen. The issue of interchange fees loomed large on Capitol Hill last week, with Local Government FCU Executive Vice President and CUNA representative Mark Caverly telling legislators at a Thursday House hearing that government intervention into the interchange fee system would reduce consumer choice and allow merchants to discriminate against credit unions and other small card issuers.


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