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Washington
See For Yourself: aSmarterChoice Takes Manhattan
NEW YORK (4/16/13)--It's green and blue.  It's 26-feet wide and 20-feet high.
Click to view larger image The CBS video billboard in Times Square in New York City is 26-feet wide and 20-feet high and it spreads the word about the benefits of credit union membership.
  And it sings the praises of credit union membership in the middle of New York's most hustling and most bustling of all midtown neighborhoods--Times Square.  It's the credit union video billboard message that the Credit Union National Association has arranged to run hourly on the iconic CBS Screen on famed 42nd Street starting yesterday, April 15, and running through July 4.

"We all know we need to do a better job in spreading the word about credit unions. This is an important step to making our message more visible,"  said Paul Gentile, who is CUNA's executive vice president of strategic communications and engagement. "Credit unions are trusted. Credit unions are a better deal. Credit unions are 'aSmarterChoice' for consumers and we are going to use every tool we can to get that message out. I am confident we will see results from this latest initiative."

The billboard touts the credit union difference in rotating messages displayed in the colors of aSmarterChoice, the consumer website developed by CUNA and the state credit union leagues.

"Need a bank you can trust?  Try a CU.  Better rates. Lower fees. Great service…and no stockholders," the CUNA billboard says.   It then drives viewers to aSmarterChoice.org, developed by CUNA and the state credit union leagues to provide a comprehensive credit union locator that includes every credit union in the U.S.  

The billboard's run encompasses the timeframes of CUNA's America's Credit Union Conference in New York City June 30 at the nearby Hilton New York and the tourist-packed  July 4 holiday. Also during the eight-week period, New York will celebrate such high-profile events as the Tribeca Film Festival, Memorial Day, the AIDS Walk, and Father's Day.


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