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Survey Gives CUNA High Marks As Trade Association
WASHINGTON (7/25/13)--The Credit Union National Association was among the nine national trade associations--out of 50 ranked--that received highest grades in a new survey for being effective in representing their membership.

That new study by APCO Worldwide took a look at the best and worst performing industries across 15 characteristics common to trade associations.

APCO said its study surveyed 456 policy leaders in Washington, D.C., and analyzed their perceptions of what makes an association an effective public policy advocate in the eyes of its key audiences.

The 50 associations ranked by the policy makers were chosen for the survey "due to their prominence in key industries that influence considerable portions of the U.S. economy," APCO said.

PhRMA, the U.S. Chamber of Commerce and the U.S. Travel Association were at the pinnacle of APCO's top 10, short list.

PhRMA got top marks for lobbying, multilateral impact, local impact and membership mobilization. The Chamber got its high marks for coalition building and events. And U.S. Travel was ranked high for bipartisanship, maintaining their industry's reputation and media relations.

APCO is an independent, global communication, stakeholder engagement and business strategy firm.


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