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Times Square Lights Up With CU Difference
WASHINGTON (4/12/13)--Springtime in New York City is legendary.  And starting Monday, the throngs of people moving through one of Manhattan's most bustling thoroughfares, Times Square, will see a message in the neon lights letting them know they'll get better rates and lower fees by switching to a credit union, and urging them to find one at www.aSmarterChoice.org.

The Credit Union National Association has arranged for the message to run
A series of messages about the benefits of credit union membership will be rotated on this  26-feet wide,  20-feet high video billboard starting Monday. Credit unions and aSmarterChoice will  be featured on the CBS Screen at Times Square (shown center), in New York City, from April 15 through July 4.
hourly on the iconic CBS Screen on famed 42nd Street starting Monday, April 15, through July 4, a period that also encompasses CUNA's America's Credit Union Conference in New York City June 30  to July 4 at the nearby Hilton New York.

"CUNA and the leagues developed and launched aSmarterChoice to raise consumer awareness about credit unions and grow membership," noted Paul Gentile, CUNA EVP of Strategic Communication and Engagement.  "We are thrilled to have our message running so prominently in one of the most famous venues in the world, during one of its busiest periods."

Over 450 million people pass through Times Square annually, and some 60,000 cars cross 42nd Street and 7th Avenue every day.  CUNA's video billboard ad for aSmarterChoice will appear over an eight-week period when New York will celebrate such high-profile events as the Tribeca Film Festival, Memorial Day, the AIDS Walk, Father's Day and Independence Day.

The full-color, full-motion 15-second ad will be shown throughout the day and evening, repeating hourly on the CBS Screen, which is 26-feet wide and 20-feet high.  The message tells consumers if they want a bank they can actually trust, go to a credit union, where they'll find better rates, lower fees, and no stockholders competing against their interests.  The logo and URL for aSmarterChoice are displayed throughout the message's duration.

"Since launching the site, we've seen a significant spike in visitors whenever it is featured in the media," Gentile noted. "We anticipate a significant boost in traffic to the site as a result this ad run in Times Square. That means more people from all walks of life discovering and joining credit unions.  It is a great example of how we are putting our new strategic vision into practice."

Raising awareness about credit unions is a key tenet of the strategic vision that CUNA President/CEO Bill Cheney debuted at CUNA's Governmental Affairs Conference.  "Uniting for Good" to raise awareness, remove barriers and foster service excellence will achieve a vision where "Americans choosing credit unions as their best financial partner." (See related story: Cheney in NewsWatch: Concrete Steps Lead To CU 'Vision.')


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