WASHINGTON (3/25/13)--New resources continue to be added to the Credit Union National Association's tax toolkit arsenal designed to provide materials to help credit unions talk to their members about the value of credit union membership and to fight back against banks that are targeting credit unions in tax status attacks.
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CUNA research has shown that when credit union members understand the value of membership, they will work with credit unions to defend their tax status.
National ads detailing how credit unions help save their members money, Oregon-specific ads that take a head-on approach to repelling bankers' tax status attacks, and online materials that fight back against bailed-out banks that are targeting credit unions are among the new items added to the tax toolkit arsenal.
CUNA's members-only toolkit is designed to help credit unions connect with their members and educate the public about credit unions as banks intensify their state-level attacks against the credit union tax status. The tax toolkit webpage features free materials in the form of radio ads, print ads, newsletter articles, state-level updates, materials to use in advocacy efforts with federal and state lawmakers, and much more.
The new ads take several forms: Radio, digital and print. The latest series of ads integrated into the toolkit:
Note that the credit union tax status helps credit unions make sure that members pay lower interest rates for loans, lower fees for financial services and, most importantly, receive higher returns on their savings, benefits that saved members nearly $5.8 billion in 2012;
Urge readers to tell legislators to oppose Wall Street efforts to cripple credit unions; and
Ask why the biggest banks in the country are attacking local Oregon credit unions, and encourage Oregonians to stop Wall Street banks from taking away their right to choose a local, trusted credit union.
Preserving the credit union tax status remains CUNA's top legislative priority, and CUNA Executive Vice President of Strategic Communications and Engagement Paul Gentile has emphasized that credit unions must work collaboratively to communicate the importance of that status to their members.
For more on CUNA's tax toolkit, use the resource link.