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Use Real-life Members When Dealing with Media, TV Correspondent Urges CUs
WASHINGTON (12/18/13)--Credit unions may have a great story to tell--but they've got to get out there and tell it, and use examples from their real-life members whenever practicable, a veteran ABC News consumer correspondent said in the latest "Inside Exchange" episode.
 
ABC News consumer correspondent Elisabeth Leamy told Credit Union National Association Executive Vice President of Communications Paul Gentile that credit unions have an "unprecedented opportunity" to tell their story because there lingers considerable animosity toward banks--particularly among younger people.



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