Bill Cheney

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Bill Cheney

As president and CEO of the Credit Union National Association (CUNA), Bill Cheney works in Washington, D.C. and throughout the country to represent America's credit unions and their more than 96 million members. Bill has played an active role in the credit union movement for more than 25 years, beginning in community-based and employee-based credit unions, then as a leader in the state association/league system and now as the leader of the national organization that represents credit unions of all sizes from every part of the United States.

Cheney has successfully established two strategic initiatives for credit unions while CEO at CUNA: The first to develop a shared, strategic vision for the credit union movement as a whole, and to preserve and protect the credit union tax exemption. 'Unite for Good' is a long-term project that aims to establish a strategic vision among credit unions of helping "Americans choose credit unions as their best financial partner." The latter, under the campaign name "Don't Tax My Credit Union," leverages the grassroots power of credit unions to urge lawmakers to maintain the credit union tax exemption while tax reform, and other issues, are being discussed in Congress.

In addition to his role as president and CEO of CUNA, Bill serves as president of the National Credit Union Foundation and president of the Credit Union House in Washington, D.C. He is active on the boards of the Consumer Federation of America, the National Cooperative Business Association and the Filene Research Institute.

He has been named a top association CEO by CEO Update and a top lobbyist by The Hill for three consecutive years. Under his leadership, CUNA has been named one of the best associations in the nation's capital in results of a joint survey of policy leaders and major trade associations conducted by National Journal and Washington PR firm APCO Worldwide.

Bill became president and CEO of CUNA in 2010, succeeding former U.S. Rep. Daniel A. Mica as leader of the association. Before joining CUNA, Bill was president and CEO of the California and Nevada Credit Union Leagues.

Bill's credit union experience also includes senior management positions at Security Service Federal Credit Union in Texas and Xceed Financial Credit Union (formerly Xerox Employees Federal Credit Union) in California, where he was president and CEO.

He currently represents the U.S. on the Blue Ribbon Commission on Co-operative Capital for the International Cooperative Alliance. Previously, Bill was Chair of the International CEO Roundtable for the World Council of Credit Unions, a member of the Board of Trustees for the Western CUNA Management School, a board member of the National Association of Federal Credit Unions, Treasurer of the American Association of Credit Union Leagues and a director on the board of the Los Angeles Chapter of the American Red Cross.

Bill earned his BBA at The University of Texas. He completed the Advanced Leadership Institute at Harvard Business School and the CUES Director's Leadership Institute at the London Business School and has been a guest lecturer at several universities. His views and insights have been featured by many media outlets, including the New York Times, Wall Street Journal, USA Today, CNBC, Fox Business News, Bloomberg and MarketWatch.

He and his wife, Christine Groves Cheney, live in Washington, D.C. They have been married for more than 30 years and have two children, Catherine, a journalist, and Will, a history teacher.

The Hill
Fed Faces Aggressive Deadline to Fix Caps on Swipe Fees
08/14/2013
"This is a very fast turn-around for the Fed which will, on the one hand, eliminate any uncertainty about the future — but will also potentially mean an impact on credit unions sooner than later," said Bill Cheney, president and CEO of the Credit Union National Association. "It is a serious issue for credit unions and we are exploring a variety of options to ensure credit unions' interests are protected in any changes to the debit interchange regulation."

Bloomberg Radio's Taking Stock
Cheney Says Tax Exemption Keeps Rates, Fees Low
07/02/2013
Bill Cheney, president and chief executive officer at Credit Union National Association, says the tax exemption for credit unions allows them to give their members better rates.

Fox Business
Credit Union National Association CEO on Tax Pains
07/02/2013
Credit Union International Association CEO Bill Cheney wants to stop talk of taxing credit unions before it gets to Congress.

Mortgage Daily News
CFPB Delays One Rule and Tweaks 43% DTI, LO Comp - What Does It Mean?
05/30/2013
Shortly after the release, the Credit Union National Association's (CUNA) President and CEO Bill Cheney said, "We are hopeful these adjustments will enable more credit unions to continue to meet their members' borrowing needs in a way that minimizes risk and default." So we have CUNA weighing in on the amendments which include an exception for certain small lenders who want to extend loans with debt-to-income ratios above the 43% qualified-mortgage threshold…

International Advisor
America Wakes Up to FATCA
05/22/2013
The day after Sen Paul unveiled his bill, an organization which represents America's credit unions, the Credit Union National Association, threw its support behind it. "We share your concern that FATCA, if left in place, will impose billions of dollars of compliance costs on US credit unions and banks annually," Bill Cheney, CUNA's president and chief executive, wrote on 8 May.

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