As president and CEO of the Credit Union National Association (CUNA), Bill Cheney works in Washington, D.C. and throughout the country to represent America's credit unions and their more than 96 million members. Bill has played an active role in the credit union movement for more than 25 years, beginning in community-based and employee-based credit unions, then as a leader in the state association/league system and now as the leader of the national organization that represents credit unions of all sizes from every part of the United States.
Cheney has successfully established two strategic initiatives for credit unions while CEO at CUNA: The first to develop a shared, strategic vision for the credit union movement as a whole, and to preserve and protect the credit union tax exemption. 'Unite for Good' is a long-term project that aims to establish a strategic vision among credit unions of helping "Americans choose credit unions as their best financial partner." The latter, under the campaign name "Don't Tax My Credit Union," leverages the grassroots power of credit unions to urge lawmakers to maintain the credit union tax exemption while tax reform, and other issues, are being discussed in Congress.
In addition to his role as president and CEO of CUNA, Bill serves as president of the National Credit Union Foundation and president of the Credit Union House in Washington, D.C. He is active on the boards of the Consumer Federation of America, the National Cooperative Business Association and the Filene Research Institute.
He has been named a top association CEO by CEO Update and a top lobbyist by The Hill for three consecutive years. Under his leadership, CUNA has been named one of the best associations in the nation's capital in results of a joint survey of policy leaders and major trade associations conducted by National Journal and Washington PR firm APCO Worldwide.
Bill became president and CEO of CUNA in 2010, succeeding former U.S. Rep. Daniel A. Mica as leader of the association. Before joining CUNA, Bill was president and CEO of the California and Nevada Credit Union Leagues.
Bill's credit union experience also includes senior management positions at Security Service Federal Credit Union in Texas and Xceed Financial Credit Union (formerly Xerox Employees Federal Credit Union) in California, where he was president and CEO.
He currently represents the U.S. on the Blue Ribbon Commission on Co-operative Capital for the International Cooperative Alliance. Previously, Bill was Chair of the International CEO Roundtable for the World Council of Credit Unions, a member of the Board of Trustees for the Western CUNA Management School, a board member of the National Association of Federal Credit Unions, Treasurer of the American Association of Credit Union Leagues and a director on the board of the Los Angeles Chapter of the American Red Cross.
Bill earned his BBA at The University of Texas. He completed the Advanced Leadership Institute at Harvard Business School and the CUES Director's Leadership Institute at the London Business School and has been a guest lecturer at several universities. His views and insights have been featured by many media outlets, including the New York Times, Wall Street Journal, USA Today, CNBC, Fox Business News, Bloomberg and MarketWatch.
He and his wife, Christine Groves Cheney, live in Washington, D.C. They have been married for more than 30 years and have two children, Catherine, a journalist, and Will, a history teacher.