FOR IMMEDIATE RELEASE
Contact: Katye Long
CUNA Communications, 608-231-4038 MADISON, Wis. ? "Got Green? Grow It at Your Credit Union" was chosen as the theme for CUNA?s next National Credit Union Youth Week, taking place April 20-26, 2008.
Youth Week will coincide with the annual April 22 Earth Day event in 2008, so the theme and corresponding artwork will concentrate on going and saving the "green." Participants will be encouraged to build good saving habits and change current habits to protect the environment.
Small, simple changes will be highlighted, including: replacing an incandescent light bulb when it burns out with a compact fluorescent light bulb, biking or walking instead of riding in a car, donating a used toy instead of throwing it away, putting the computer monitor to "sleep" when not in use, and eating more fresh fruits and vegetables instead of processed foods.
The theme was selected from ideas sent by staff from more than 50 credit unions. "Got Green" is a variation of "Save the Green," a theme suggested by Jennifer Millard from Desert Energy CU in Tucson, Ariz., in 2006. Themes were voted on by nearly 500 credit union staff members. The top themes were then presented to 26 youth, who chose "Got Green?" as their favorite.
Along with National Credit Union Youth Week is the fifth annual National Youth Saving Challenge, which provides credit unions an opportunity to bring youth to the credit union to open new accounts or make deposits in existing ones.
Credit unions can participate by registering for free on the CUNA Web site and setting saving goals. They then tally the total amount of deposits, the number of new accounts opened, and the total number of deposits made by young members during the week and report their results to CUNA to determine figures on a national level.
CUNA?s Web site also contains educational and promotional materials for Youth Week along with free planning resources for credit unions. The site includes celebration suggestions from fellow credit unions, success stories, general newsletter articles, media tips to alert local media about this event, and more.
For more information, go to cuna.org and enter ?Youth Week? in the search box, or contact Phil Heckman, CUNA?s director of youth programs, at (800) 356-9655, ext. 4088, or by e-mail at firstname.lastname@example.org.
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America's 8,500 credit unions, which are owned by more than 90 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information, visit www.cuna.org.
National Credit Union Youth Week and National Youth Saving Challenge are trademarks of the Credit Union National Association.
# # #