FOR IMMEDIATE RELEASE
Contact: Jennifer Jackson
CUNA Councils, 608-231-4102
MADISON, Wis. - Interest in mobile banking is on the rise as smart phone usage increases, yet with this new technology comes uncertainty about the best way to implement it.
A new white paper from the CUNA Technology Council, titled "Maximizing Mobile Banking's Potential," provides guidance on how credit unions can get the most from the implementation of mobile banking.
"Mobile banking usage is predicted to balloon from 11% of US households in 2012 to 30% by 2015, with the number of individual users exceeding 50 million," according to the white paper by Dale Davaz, Spokane Teachers Credit Union's Director of eBusiness.
The paper, based on data gathered as part of a recent survey of Spokane Teachers Credit Union members about their mobile phone usage and mobile banking interests, discusses the different implementation options available, specific features of most interest to users, and potential security concerns that should be considered by credit unions looking to offer mobile banking to members.
CUNA Council members are entitled to complimentary copies of these and more than 300 white papers; non-members may purchase the white papers for a price of $50 per copy.
The paper is available online in the white paper section of www.cunacouncils.org - select the "Tech" tab.
Press can contact Jenny Jackson at firstname.lastname@example.org for a copy of the whitepaper.
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About CUNA Technology Council
Established in 1995, the CUNA Technology Council is a member-led organization made up of more than 600 credit union technology experts across the United States. The Council's goal is to shape the advancement of credit union technology by leveraging collective peer strength through the sharing of information and fostering of professional development. The CUNA Technology Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,200 credit union professionals. For more information, visitwww.cunatechnologycouncil.orgorwww.cunacouncils.org.