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CUNA Marketing and Business Development Council Discusses Strategies for Rekindling SEG Relationships

CUNA Marketing & Business Development Council Discusses Strategies for Rekindling SEG Relationships

December 13, 2012


FOR IMMEDIATE RELEASE
Contact: Jennifer Jackson
CUNA Councils, 608-231-4102
jjackson@cuna.coop


Madison, WI - Like most entities, the credit union industry experiences lifecycles. These include times of change, growth, and contraction. One of the more profound lifecycles to impact the credit union industry in the last 20 years is Select Employee Group (SEG) evolution.

A new white paper from the CUNA Marketing & Business Development Council titled, "Developing Strategies for SEG-Based Credit Unions," explores the strategies and tactics used to develop quality SEG relationships and how the business development position plays a critical role in that development.

This paper covers:

  • Current Business Development Trends
  • Strategic Issues
  • Tactical Ideas
  • Case Studies

CUNA Council members are eligible to receive complimentary copies of this, and over 300 other white papers; non-Council members may purchase white papers for $50 per copy.

The paper is available online in the white paper sectionof www.cunacouncils.org.
Press may contact Jenny Jackson at jjackson@cuna.coop for a copy of the white paper.


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About CUNA Marketing and Business Development Council

The CUNA Marketing & Business Development Council is a  member-led partnership of marketing & business development professionals dedicated to providing education, leadership, networking support, professional development tools, and expertise to its members in order to shape the enhancement of the role and diversity of operations in the credit union industry. The CUNA Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,500 credit union professionals. For more information, visitwww.cunamarketingcouncil.orgor www.cunacouncils.org.

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