CUNA Partners with Coopera for Bilingual Advocacy

09/09/2013
  • overview

No Le Cobren Impuestos a Mi Credit Union

FOR IMMEDIATE RELEASE

Announces “No Le Cobren Impuestos a Mi Credit Union,” the Spanish-language version of the Don’t Tax My Credit Union campaign.

WASHINGTON, DC (09/09/2013) – The Credit Union National Association (CUNA) has teamed up with Coopera to engage in bilingual political advocacy beginning with the announcement of “No Le Cobren Impuestos a Mi Credit Union,” the Spanish-language version of the “Don’t Tax My Credit Union” campaign. CUNA has had a long-term strategic growth partnership with Coopera since 2009.

Coopera is a full-service Hispanic market solutions company that partners with credit unions across the country to reach and serve the Hispanic community as an opportunity for growth. This endeavor is a part of CUNA’s effort to involve its Spanish-speaking members in political advocacy that affects all communities across the country, including Hispanic and Latino communities. The addition of Spanish language advocacy is the latest development in this large-scale, nationwide grassroots-mobilization campaign urging America's 96 million credit union members to deliver a united message to Congress: “Don’t Tax My Credit Union.”

“These issues affect all of us. At a time when Congress has made broad-based tax reform a major priority, it is more important than ever that all the voices of all our members are heard equally,” said Bill Cheney, president and CEO of CUNA. “We look forward to continuing our partnership with Coopera to further engage our Latino and Spanish-speaking credit union members.”

The latest “No Le Cobren Impuestos a Mi Credit Union,” campaign will also include a Spanish-language toolkit, video message, action center, and website. The Spanish language campaign will have all of the elements of the “Don’t Tax My Credit Union” campaign, including:

  • A website www.NoImpuestosAMiCU.org
  • Form letters on a Spanish action center which members can easily send to their members of Congress
  • Print advertisements
  • A translated version of the take action toll-free number
  • Instructions for social media engagement
  • A Spanish version logo
  • Posters, statements, stuffers, fliers, and much more

“With language no longer a barrier, Spanish speakers will now be able to engage on all the important advocacy and political issues that affect their credit union.” said Miriam De Dios,CEO of Coopera. “We are excited to join together in forwarding the mission of credit unions to collectively say Don’t Tax My Credit Union or No Le Cobren Impuestos a Mi Credit Union.”

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About CUNA

With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves America's 6,900 state and federally chartered credit unions, which are owned by more than 96 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information about CUNA, visit www.cuna.org or follow @CUNA on Twitter. For more information about credit unions, visit www.aSmarterChoice.org and follow @asmarterchoice on Twitter.

About Coopera

Coopera (ko-pair-a) is a full-service Hispanic market solutions company with specific focus on credit unions nationwide. Coopera’s dedicated bicultural and bilingual personnel work closely with clients to assess their needs and create growth strategies designed to increase Hispanic membership, revenue growth and loan volume. Coopera specializes in developing long-term partnerships with clients as they transition from the early stages of discovery to a best practice credit union. Founded by the late Hispanic community activist Warren Morrow, Coopera is owned by Affiliates Management Company, the holding company of the Iowa Credit Union League and is an exclusive strategic growth partner of the Credit Union National Association. For more information, visit www.cooperaconsulting.com.

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