Youth Week 2013 Campaign Materials Available

01/24/2013
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FOR IMMEDIATE RELEASE

Contact:
Mark Wolff – CUNA Communications; (202) 508-6764; mwolff@cuna.coop
Amy Nigrelli – CUNA Marketing; (608) 231-4246; anigrelli@cuna.coop

MADISON, Wis. (01/24/2013) – Credit unions can now begin preparations for National Credit Union Youth Week™ with online campaign art, articles, celebration materials and promotional products.

“Savings Sleuth—Solve the Mystery™” will present youth with the mystery of how to save their money to purchase the things they want. By visiting credit unions, they’ll be able to find clues toward solving that mystery and learn a good deal about managing money and credit unions in the process.

The goal of Youth Week is to start children on the path to lifelong credit union membership by educating them about their money, setting up savings accounts and rewarding them with topical prizes, all the while putting in the effort that increases loyalty in the parents of those youth.

While Youth Week is officially celebrated April 21-27, 2013, credit unions are encouraged to take part in CUNA’s National Youth Saving Challenge™ throughout the entire month of April. The National Youth Saving Challenge jumpstarts smart saving habits in youth and rewards ten lucky participants for their hard work with cash prizes.

Campaign materials include financial education content, fun items to reward young members and bright, neon-colored apparel to dress the part in April. Several popular items from last year’s campaign are included in the 2013 line-up, including the magic color-changing mood cup and the Quarter Saver Folder, which holds $5 in quarters and boasts a positive message on saving.

For updates and additional information, visit cuna.org/youthweek and sign up for a free e-newsletter.

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About CUNA

With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves America's 6,900 state and federally chartered credit unions, which are owned by more than 96 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information about CUNA, visit www.cuna.org or follow @CUNA on Twitter. For more information about credit unions, visit www.aSmarterChoice.org and follow @asmarterchoice on Twitter.

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