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CUNA Creating Member Loyalty

Become a sales and service powerhouse

CUNA Creating Member Loyalty


CUNA Creating Member Loyalty™ (CML) transforms a credit union to a sales and service powerhouse through changes at both the individual and organizational level. These changes cultivate a culture that exceeds members’ expectations and increases bottom-line sales. More than just a training program, CML provides implementation services that lead to long-term credit union and staff development. Through planning, implementation and evaluation, CML not only initiates a transformation, it provides the framework and tools to sustain and grow your sales and service culture.

 

Take Your Employees  

From:

To:

Order takers

Consultative service providers

Product-focused

Member-focused

Reactive

Proactive


And Your Organizational Focus

From:

To:

Cross-sales ratios

Profitable relationships

Member satisfaction

Member loyalty

Volume-driven

Value-driven

 

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644x250 Training & Events
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