The trainer certification process prepares a designated
credit union employee to effectively and confidently train the
CUNA Creating Member Loyalty™ process. These 5-day sessions provide the content clarity,
practice and one-on-one coaching designed to produce measurable results in your
Trainer Certification Registration
Click here to register for a trainer certification session.
Dates and locations are subject to change. Small group sizes mean session fill quickly. Registrations
are confirmed as received. A final session confirmation will be sent to registered attendees 30 days prior
to the start date. We recommend that you do not make any non-refundable travel arrangements until you
receive the final confirmation. Check back here for additional sessions and updates, or call us directly
at 800-356-9655, ext. 4255.
Trainer Certification Sessions Details
With a trainer certification, trainers will practice the program
skills and delivery skills needed to confidently train and coach staff once
back at the credit union. Each trainer certification session will provide the
opportunity to experience the training program as both a “Participant/Learner”
and as a “Trainer/Facilitator.”
Each certification session is designed to help you:
use the training tools provided in the program
a preparation process to assist you back at your credit union
insight into potential staff reactions and challenges to the program
handling reactions and challenges constructively and confidently
the programs sales skills (as a role model) while you are training
and practice specific behaviors that will facilitate staff buy-in to the
your training strengths and identify future focused development areas
At the end of the certification session, each participant
will receive an individual development plan identifying strengths and areas for
future development. Following the recommendations in the development plan will
assist you in your process of self-assessment.
The certification sessions are made up of 4-6 participants. A small group size
ensures each participant will receive personalized coaching and generous
opportunities to practice and apply the training skills learned throughout the
Telephone coaching and consultation from your Master Trainer
is available at no additional cost. On-site coaching, co-training and follow-up
assessment can be arranged.
Networking with other certified trainers throughout the
country is available through the CUNA CML email group and certified trainer
webinars. Learning experiences specific to CML and sales
development are available at the annual User’s Group Meeting held in
conjunction with CUNA Experience Learning Live!
To learn more contact us or call 800-456-0543. We’ll be happy
to answer your questions and show you how easy it is to bring CUNA Creating Member Loyalty™ to your credit union.