Marketing is critical to the success of your credit union. The more aware your current and potential members are about the products and services your credit union offers, the more likely they are to take advantage of them. In this module, you will gain fundamental insights and practical knowledge that will help you apply basic concepts of marketing on the job.
This course is part of the CUNA CU Advance program through CUNA CPDOnline and contains individual courses for $35 each.
- Introduction to Credit Union Marketing (A1033A)
- The Marketing Mix (A1033B)
- Market Research (A1033C)
- Marketing Communications (A1033D)
- In Marketing, Money Matters (A1033E)
- Marketing Collaboration (A1033F)
Course participants will have an option of taking a pre-assessment to determine which courses are needed for his or her skill level. A comprehensive exam for all 6 courses can be purchased for $24.50 through CUNA CPDOnline.
Estimated length of course: Each individual course is 20-30 minutes.