In this course, credit union directors will learn the importance of their role as advocates for the enterprise. The module will suggest a variety of ways in which directors can enhance the standing of their credit union among its many publics. Those publics include members, legislators, the media, community organizations and the general public.

This is a CUNA Volunteer Achievement Program course.

Interested in ordering multiple copies? Call 800-356-8010, option 3, or email ccsorders@cuna.coop.

Topics include:

• Chapter 1 - The Directors Role as Credit Union Champion
• Chapter 2 - The Credit Union Difference: Talking the Talk, Walking the Walk
• Chapter 3 - Enhancing the Credit Unions Image With Basic Products and Services
• Chapter 4 - Going the Extra Mile: Innovations That Build Member Loyalty
• Chapter 5 - Playing Politics: Grassroots Activities, Advocacy, Government Affairs
• Chapter 6 - Working With the Media
• Chapter 7 - Representing the Credit Union in the Community
• Chapter 8 - Evolving Viral Communication Channels: Websites, Blogs, Social Media

PLEASE NOTE: Prior to purchase, download a recommended CUNA eBook reader. Learn more about appropriate readers and how CUNA eBooks work.

Download Bluefire for mobile/tablets or Adobe DE for PC/Mac.

An optional online exam is included for this course through CUNA CPDOnline. Additional exams can be purchased for $24.50 each.

Also available in print.

View the full CUNA Volunteer Achievement Program course listing.

Recognition

Recognition opportunities are offered at various training milestones with CUNA designations and certificates.

College Credit

Select courses are recommended for college credit for students who pass proctored, college-level exams and carry college credit recommendations.

CUNA courses are a simple, affordable way to provide current, real-world training to your credit union. Courses are available in print and/or online through CUNA CPDOnline. With hundreds of courses to choose from, you're sure to find learning materials to fit your credit union's needs. See a full course list.

100% Guarantee

CUNA is committed to providing a quality learning experience. If for some reason you are not fully satisfied, contact us and we'll provide you a full tuition refund or credit.

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