CUNA: Your Role in Growing Membership (Online)

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Your Role in Growing Membership (Online)

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A1032

Jan. 17, 2012

Enrolling new members and building lifelong relationships with existing members is essential for your credit union to thrive. In this module you will discover practical strategies for all employees at all levels and in all departments to support net membership growth. From branch and call center staff, to operations, IT, and marketing specialists, to the executive team, maintaining a sharp "members first" focus boosts market share and financial performance. Additionally, you will discover how to measure and monitor membership growth and how high-quality service and the right product and delivery channel mix bolster net growth. Finally, you will peek into the future for ideas to continue to expand your membership ranks in the years to come.

This module contains 6 online courses:

The Importance of Growing Membership(A1032A)
The Role of Branch Employees in Growing Membership(A1032B)
The Role of Call Center Employees in Growing Membership(A1032C)
Membership Growth is Everyone's Job: A Role for Every Department(A1032D)
Leading for Membership Growth: The Role of the Executive Team(A1032E)
Membership Growth Strategies for the Future(A1032F)

This course is a recommended course in the following learning plans:Branch Manager Member Service Representative Teller Head Teller Teller Manager

This course is part of the CUNA CU Advance program.

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A1032

Jan. 17, 2012

See the topics and learning objectives.

Following are the learning objectives for each course:

The Importance of Growing Membership

Identify the benefits of membership growth to members and credit unions;
Identify areas where credit unions focus on growing their business;
Recognize obstacles to enrolling new members;
Recall how and why credit unions measure and monitor membership growth; and
Recognize the various ways prospective membership hear about the benefits of joining a credit union.

The Role of Branch Employees in Growing Membership

Explain how frontline employees represent the credit union brand;
Identify opportunities to expand the member relationship beginning with enrollment;
Assess the level of service needed to win members continued business and referrals;
Correct common misperceptions about credit unions; and
Identify how branch employees represent their credit union in the member community.

The Role of Call Center Employees in Growing Membership

Recognize the role of call center employees as the gateway to the credit union;
Identify how to create a positive first impression with new and prospective members;
Provide answers to common questions from prospective members;
Identify opportunities to expand the member relationship beginning with enrollment; and
Apply a problem-solving approach that represents high-quality member service.

Membership Growth is Everyones Job: A Role for Every Department

Classify lending products and services that support member recruitment and retention;
Identify the role of information technology in growing membership;
Recognize how the back-office operations team supports frontline member service;
Recall the ways training and development staff prepare employees to grow membership; and
Recognize how marketing and business development contribute to membership growth.

Leading for Membership Growth: The Role of the Executive Team

Recognize the role of membership growth in relation to strategic planning;
Identify five elements that signal membership growth is an organizational priority;
Outline how executives can encourage staff to embrace operational improvements that support member growth; and
Recall how community involvement supports member recruitment and retention.

Membership Growth Strategies for the Future

Recognize effective ways to use social media to recruit and retain members;
Identify the advantages of new delivery channels to members and the credit union;
Match forms of financial literacy with groups of prospective members;
Recognize how business services support membership growth; and
Recognize how cooperative ventures can help credit unions grow their membership.

An optional online exam is available for this course through CUNA CPDOnline. Exams can be purchased for $24.50 each.

This course is a recommended course in the following learning plans:Branch Manager Member Service Representative Teller Head Teller Teller Manager

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A1032

Jan. 17, 2012

See more Member Services and Accounts courses.

See a full list of courses available from CUNA.

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A1032

Jan. 17, 2012

Recognition

Recognition opportunities are offered at various training milestones with CUNA designations and certificates.

College Credit

Select courses are recommended for college credit for students who pass proctored, college-level exams and carry college credit recommendations through the National College Credit Recommendation Service. CUNA has also developed relationships with the following national programs. Learn more.

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A1032

Jan. 17, 2012

CUNA courses are a simple, affordable way to provide current, real-world training to your credit union. Courses are available in print and/or online through CUNA CPDOnline. With hundreds of courses to choose from, you're sure to find learning materials to fit your credit union's needs. See a full course list.

100% Guarantee

CUNA is committed to providing a quality learning experience. If for some reason you are not fully satisfied, contact us and we'll provide you a full tuition refund or credit.

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